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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Activation and Attribution:...
Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your...
Identity and Intelligence: The Smart Way to...
In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients...
Identity: The Constant During...
To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in...
3 Ways to Use Behavioral Data to Improve Consumer...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
Keeping an Eye on Consumer...
The following is an excerpt from the article Keeping an Eye on Consumer Privacy, which appeared in Insurance Thought Leadership....
Taking Privacy Seriously in the New CCPA...
Agents who take consumer privacy seriously have more satisfied and loyal...
Messaging During a Crisis: Technology and...
Recently, we spoke with leaders across different industries to share their recommendations on best practices for communicating with clients and...
A New California Regulation Will Raise Some...
Data-privacy laws are changing in the nation’s most populous...
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