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Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your...
In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients...
To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
The following is an excerpt from the article Keeping an Eye on Consumer Privacy, which appeared in Insurance Thought Leadership....
Agents who take consumer privacy seriously have more satisfied and loyal...
Recently, we spoke with leaders across different industries to share their recommendations on best practices for communicating with clients and...
Data-privacy laws are changing in the nation’s most populous...
The following is an excerpt from the article Data Privacy for Mortgage Lenders: CCPA and Beyond, which appeared in The...
Your Privacy Choices for Platform Services | Data Services