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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the...
The Telephone Consumer Protection Act (TCPA) is by far one of the most confusing laws to hit our ecosystem. It requires prior express written consent...
To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in...
With nearly 30 years of mortgage experience. Owen has kept his focus on serving consumers and keeping his finger on the pulse of the industry,...
In 2004, Dale Vermillion took what would be a life-changing trip to India. There he confronted extreme poverty, orphaned children, and a neglected...
AI, chatbots, and mobile apps are rapidly changing how consumers of all ages approach the homebuying process. These advances are also creating better...
The path to the consumer is varied now more than ever before—and while the COVID-19 pandemic may be driving this change, it's part of an evolution...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
The following is an excerpt from the article Keeping an Eye on Consumer Privacy, which appeared in Insurance Thought Leadership....