Verisk Marketing Solutions sold by Verisk Analytics, Inc. to ActiveProspect.

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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

The Death of the Cookie Doesn’t Mean a Return...

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...

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RIP Third-Party Cookies, Hello First-Party Data...

Jornaya enhances first-party data, providing critical behavioral inflection points in the consumer’s buying...

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How to Identify and React to New Insurance...

Below is an excerpt from How to Identify and React to New Insurance Shopping Behaviors that appeared in Property Casualty...

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