Lead Acquisition | Page 2 of 4 | Verisk Marketing Solutions

Direct Mail Is More Relevant for Marketers Than...

Smart brands are putting direct mail back in play—with better data at the core It’s not news that emerging channels...

How Regulated Brands Are Bringing Back Invitation to Apply Campaigns In markets shaped by compliance, rising acquisition costs, and tighter...

If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...

The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent? Starting in...

JERSEY CITY, N.J., October 29, 2024 — Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider...

You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...

“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...

Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...