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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Data can help identify the best leads and the most likely loans to close. Read about enhancing first-party data, leveraging consumer behavioral data,...
Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...
New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the...
Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive...
During the webinar with Digital Media Solutions (DMS), How To Engage The Digital Window Shopper, we discussed ways to evolve our marketing strategies...
Quantum 3 Media (“Q3M”), a leading direct-to-consumer marketing and insurance agency, places compliance at the core of its business. In doing...
What if you could identify consumers who are in-market on a purchase journey for your products or services? I’m talking about specific journeys...
2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer...
MarTech Series’ Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements....