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An Evolution in Consumer Behavior Identification...

What if you could identify consumers who are in-market on a purchase journey for your products or services? I’m talking about specific journeys...

Behavioral Data Will Shape...

2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer...

Daily MarTech Roundup: Latest Marketing and Sales...

MarTech Series’ Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements....

Jornaya Upgrades Its Behavioral Data...

This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here. Behavioral data firm Jornaya has updated its...

Jornaya Releases Activate 3.0: The Next...

CONSHOHOCKEN, Pa., Nov. 18, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than...

The Pandemic’s Impact on Consumer Shopping...

The job of a mortgage professional is to help consumers when and how they need. This is especially important in the current crisis as the behaviors...

Jornaya Activate: In-Market Monitoring and...

Jornaya Activate provides the only in-market monitoring and behavioral insights platform for major-life purchase marketers in automotive,...

Using Behavioral Data to Drive Better Customer...

Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with...

Making the Most of Behavioral Data in Your...

Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...