The Death of the Cookie Doesn’t Mean a Return...
Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
How Big Data is Driving Big Retention in...
New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the...
Lead Quality and Compliance in...
Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive...
Ways to Convert the Digital Window Shopper Into a...
During the webinar with Digital Media Solutions (DMS), How To Engage The Digital Window Shopper, we discussed ways to evolve our marketing strategies...
Quantum 3 Media Puts Compliance at Forefront of...
Quantum 3 Media (“Q3M”), a leading direct-to-consumer marketing and insurance agency, places compliance at the core of its business. In doing...
An Evolution in Consumer Behavior Identification...
What if you could identify consumers who are in-market on a purchase journey for your products or services? I’m talking about specific journeys...
Behavioral Data Will Shape...
2020 forced marketers to be more agile and adaptable. It challenged new ways of thinking and helped us develop a better understanding of consumer...
Daily MarTech Roundup: Latest Marketing and Sales...
MarTech Series’ Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements....
Jornaya Upgrades Its Behavioral Data...
This story originally ran in MediaPost’s Email Marketing Daily. Read the full article here.
Behavioral data firm Jornaya has updated its...
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