CONSHOHOCKEN, Pa., Sept. 1, 2020 /PRNewswire/ — Jornaya, whose Privacy Guardian solution is the industry standard for complying with the Telephone Consumer Protection Act (TCPA), today announced that Cygnus Education, a leading performance marketing and enrollment management solutions agency within Higher Education, has integrated Jornaya’s Privacy Guardian to manage compliance risk associated with the TCPA.
“Cygnus’ relationship with Jornaya will not only allow our partner institutions to ensure that they have proof of consent on our leads at scale, but it is also a reflection of our commitment to honoring transparency, our core brand promise, as well as consumer privacy and preference,” said Marcelo Parravicini, CEO of Cygnus. “We are strategically focused on creating meaningful consumer interactions that align with the prospective student’s interest and consent, and Jornaya’s mission and product suite will support this focus now and into the future.”
Jornaya’s Privacy Guardian allows users to audit each lead in real-time to ensure the consumer is only called if the lead passes all TCPA compliance and consumer privacy checks. With the largest network of lead generators and advertisers using its technology, Jornaya helps any party in the marketing supply chain ensure that they have proper consent and proof of that consent, regardless of whether or not they captured the consumer’s phone number directly. Jornaya provides TCPA compliance tools to the nation’s largest insurance providers, banks, mortgage lenders, schools, real estate companies, and automotive companies. Jornaya’s customers are able to validate whether every online consumer inquiry is compliant with the consumer’s prior express written consent, ensuring safe and permissible communication between marketers and consumers.
Jornaya also announced the expansion of its Privacy Guardian service to help customers comply with the CCPA regulation that went into effect on January 1, 2020 and that its Publisher Partner Program has now grown to over 1,000 partners.
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Jornaya has proprietary access to data in markets where customers invest significant time researching, analyzing, and comparing options on major purchases, including real estate and mortgage, banking automotive, insurance, loans, and higher education. Working with a network of over 1,000 partners who operate more than 35,000 comparison shopping and lead generation sites, Jornaya provides companies access to early behavioral buying signals for customers and prospects. Monthly, we witness over 350 million consumer purchase journeys in a privacy friendly manner to help companies retain current customers, grow relationships with existing customers, and establish new relationships. For more information visit jornaya.com
About Cygnus Education:
Cygnus Education, one of the fastest growing higher education marketing agencies, is a leader in performance marketing and enrollment management solutions, providing fully transparent, analytics-based strategies that achieve challenging marketing objectives, driving scalable and sustainable enrollment growth for higher education institutions.
Cygnus is the only performance marketing agency working exclusively in the higher education vertical that was founded by a former higher education CMO. It was founded on the premise that it is possible to help institutions connect with high-intent prospective students through the execution of performance marketing solutions that are 100% transparent and compliant.
Cygnus provides a broad range of performance marketing solutions. Among these: performance social media clicks (CPC) and CPL campaigns, search management services (SEO and PPC), email marketing and branding services. Additionally, Cygnus provides enrollment management solutions to institutions seeking to introduce online programs or drive online enrollment growth, regionally or nationally.
Cygnus helps institutions augment their performance marketing efforts and amplify their reach while providing 100% transparency into the prospective student journey. For more information visit www.cygnuseducation.com.