Making Major-Life Purchase Decisions...
I know many people who dread making major-life purchases, like buying a house or a car. They tell me there are too many choices, too many offers, and...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Making Better Decisions with the Right...
As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value...
Marketers Bringing Action to Big...
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer’s digital buying journey, but that the key is to...
As Big Data Creates More Opportunities, Let’s...
Data is being generated, stored, and utilized at a rapidly growing pace. Consider that by 2020 new information produced per second for every human...
Data Powers Marketing...
Mike Eshelman, Head of Consumer Finance, and Jeremy Bowling, National Sales Manager, Union Home Mortgage, write about the use of data to improve the...
Lead-based Marketing is Dead. People-based...
Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer experiences,...
Jornaya Launches Activate...
Announcing Jornaya Activate!
Anytime you can help marketers solve an old problem with new technology is a time to celebrate. Today we’re proud to...
Finding the Right Data Mix to Identify Your Ideal...
Creating a data model to identify your ideal customer is not easy, but it is critical to support successful identity resolution programs. This was...
How Insights-Driven Insurance Marketers Can Drive...
Over the past year, Jornaya’s insurance team has participated in a number of insurance industry events and one topic continues to be top of mind...
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