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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
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Pulse for Publishers: What These Data Insights...

Over the summer, we announced major enhancements to our Publisher Partner Program. These enhancements built on what was an already valuable program...
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The Power of When: Reaching the Right Consumer at...

The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...
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Top Reasons Why Compliance Officers Love...

In 2013, Jornaya developed solutions to help companies become compliant with the Telephone Consumer Protection Act (TCPA). Beyond just helping them...
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Ensure TCPA Compliance, Improve the Consumer...

Below is an excerpt from Ensure TCPA Compliance, Improve the Consumer Experience, which appeared in AIThority magazine.  Imagine your...
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Behavioral Data is Powering Lenders’ Recapture...

Mike Eshelman, Head of Consumer Finance at Jornaya, writes about behavioral data in the National Mortgage Professional Magazine. Below is...
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What Data Science Can Do for Your...

Data science is all the rage these days. It seems like it’s hard to walk down the street without someone mentioning how important data science is...
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Gaining a Wider View of Your Customers:...

I’d like to share my personal experiences with a recent major-life purchase (MLP) decision.  In 2016, my husband and I bought our first home....
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The Current State of TCPA...

If you call on SMS consumers, you need to understand and operate within the regulations of the Telephone Consumer Protection Act (TCPA). The act,...
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Business Intelligence: Making Sense of Data...

At Jornaya, we’re committed to helping our customers measure and increase business impact. Our business intelligence (BI) capabilities are crucial...
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