Marketing | Verisk Marketing Solutions

Relevance: The real value of...

Marketers never get tired of evangelizing personalization. And yet in practice, too many treat it as nothing more than a...

Download your free report To take your marketing to the next level, download our Strategic POV on how direct mail...

How to silence noise, move fast, and win before your competitors even hit ‘send.’ Many marketers feel like they’re drowning...

Smart brands are putting direct mail back in play—with better data at the core It’s not news that emerging channels...

How Regulated Brands Are Bringing Back Invitation to Apply Campaigns In markets shaped by compliance, rising acquisition costs, and tighter...

In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...

The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...

“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...

Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...