Marketing | Verisk Marketing Solutions

From Data Mess to Data Yes in 5...

How to silence noise, move fast, and win before your competitors even hit ‘send.’ Many marketers feel like they’re drowning...

Smart brands are putting direct mail back in play—with better data at the core It’s not news that emerging channels...

How Regulated Brands Are Bringing Back Invitation to Apply Campaigns In markets shaped by compliance, rising acquisition costs, and tighter...

In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...

The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...

“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...

Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...

Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...