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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Consumer Data Shapes Our World and Wallets —...

“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...

A Foundation for Profitable Growth with 1st Party...

Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...

Big Ten Conference Leverages Consumer Data to...

Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...

How Marketers Can Prepare for the Future of...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...

The Data Strategy of Innovation with Aarti Gupta,...

We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...

Next-Gen Marketing in Insurance: Balancing...

Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...

Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...

5 Non-Intuitive Ways To Grow Your Marketing...

Tim Finnigan, Director of Product Marketing at Verisk Marketing Solutions and host of The Marketing Rapport podcast, built a thriving...

Embracing Digital Transformation with Jennifer...

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jennifer Bell, the Chief Marketing Officer of restaurant...