The Top 7 Blogs Marketers Couldn’t Stop Reading...
2025 kept marketing teams on their toes. H.R. 2808 rewrote acquisition rules for lenders, the FCC’s consent debate stirred discussion,...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Who is the New Insurance...
Key Takeaways: Shifting consumer demographics, behaviors, and expectations require carriers to move beyond simply competing on price Three key areas...
What Advertisers Need to Know About Explicit...
The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent? Starting in...
What Marketers Should Know About Google’s...
The cookie saga isn’t over. And neither is the call to reduce your dependency on third-party cookies by boosting your...
Verisk Marketing Solutions Helps Marketers Comply...
JERSEY CITY, N.J., October 29, 2024 — Verisk Marketing Solutions, a business unit of leading global data analytics and technology provider...
The Future of TCPA 1:1 Consent is...
The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...
Lead Generation Experts Weigh In on FCC’s...
You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...
Consumer Data Shapes Our World and Wallets —...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
Improve Profitability and Performance in...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
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