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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

How Big Data is Driving Big Retention in...

New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the...

How Hashed Data Protects Consumer...

In today’s data-driven world, a goal for marketers should be to choose tools that help them to prioritize...

The Death of the Cookie Should Not be the Death...

Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by...

RIP Third-Party Cookies, Hello First-Party Data...

Jornaya enhances first-party data, providing critical behavioral inflection points in the consumer’s buying...

Lead Quality and Compliance in...

Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive...

Orange Kicks Take LeadsCon by...

LeadiD’s #OrangeKicks movement for bringing trust back to lead generation gains momentum among buyers, sellers, aggregators, agencies and third...

Ways to Convert the Digital Window Shopper Into a...

During the webinar with Digital Media Solutions (DMS), How To Engage The Digital Window Shopper, we discussed ways to evolve our marketing strategies...

Interest in Homebuying Grew in...

Research by Jornaya found the search for homes nearly doubling early in the new...

QuoteVelocity Grows, Partners With Jornaya for...

While working with Jornaya, QuoteVelocity has been able to ensure highest levels of compliance when gaining consumer consent and validate that the...