Megaphone Interview With Silas Ellman, Co-founder...
After the tumultuous year that was 2020, generating high-quality leads has never been more important. But lead generation trends are changing. Sit...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
The Death of the Cookie Doesn’t Mean a Return...
Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...
Retention Strategies of the Past Are...
New data is the fuel that powers microtargeted and personalized marketing, which set up lenders and originators to increasingly thrive when markets...
How Big Data is Driving Big Retention in...
New data sets exist today to enable better identification and personalization of engagements, which didn’t exist previously and that is giving the...
How Hashed Data Protects Consumer...
In today’s data-driven world, a goal for marketers should be to choose tools that help them to prioritize...
The Death of the Cookie Should Not be the Death...
Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by...
RIP Third-Party Cookies, Hello First-Party Data...
Jornaya enhances first-party data, providing critical behavioral inflection points in the consumer’s buying...
Lead Quality and Compliance in...
Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive...
Orange Kicks Take LeadsCon by...
LeadiD’s #OrangeKicks movement for bringing trust back to lead generation gains momentum among buyers, sellers, aggregators, agencies and third...
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