Death of the Cookie: Future of Online...
In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Understanding the Complexities of the...
Even in the most stable of times, much of the market has trouble keeping up with how best to comply with the Telephone Consumer Protection Act (TCPA)...
3 Ways to Use Behavioral Data to Improve Consumer...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
Keeping an Eye on Consumer...
The following is an excerpt from the article Keeping an Eye on Consumer Privacy, which appeared in Insurance Thought Leadership....
My Refi Journey: A Case Study on Customer...
When mortgage rates hit record lows, my wife and I agreed that it was time to research what refinancing would mean for our family’s finances. While...
The Pulse of Insurance Shopping During...
As insurance carriers and agencies continue to adjust to new ways of working due to COVID-19, we are working with them to better understand the...
Optimize Engagement & Improve Your Marketing...
It’s no secret that marketers work hard to deliver the most relevant and timely messages. It’s not easy to influence today’s consumers, who...
Consumer Online Shopping Activity: Current State...
As marketers continue to adjust to the new business as usual, we are working with them to better understand how consumer behavior is trending....
A New California Regulation Will Raise Some...
Data-privacy laws are changing in the nation’s most populous...
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