Consumer Identity and Data Strategies for a...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
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The Data Strategy of Innovation with Aarti Gupta,...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
Data Privacy and Growth Initiatives Can Coexist:...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Next-Gen Marketing in Insurance: Balancing...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
How to Turn Data Assets into Origination...
Consumers often start shopping for a mortgage about 100 days before they apply for a loan. By the time they...
Consumer Orbit Brings Digital Advertising...
CASE STUDY With the rise of digital media, television’s domination over the advertising world came crashing down. While TV broadcasters...
Becoming a Data-Driven...
The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
The Best Gets Even...
Introducing new enhancements to our award-winning Total Consumer Insights solution. Verisk Marketing Solutions helps marketers and platform partners...
Top 5 Reasons to Attend V!A...
V!A, the Consumer Insights & Experience Summit, is headed to Chicago, September 18 and 19, for a day and a...
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