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Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
CASE STUDY With the rise of digital media, television’s domination over the advertising world came crashing down. While TV broadcasters...
The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
Introducing new enhancements to our award-winning Total Consumer Insights solution. Verisk Marketing Solutions helps marketers and platform partners...
V!A, the Consumer Insights & Experience Summit, is headed to Chicago, September 18 and 19, for a day and a...
You frequently have just seconds to decide how best to engage a consumer. Having access to the right data in...
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