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Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
Verisk Marketing Solutions hosted an intimate group of top marketing leaders, innovators, and industry experts gathered at this year’s VIA...
With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...
Your Privacy Choices for Platform Services | Data Services