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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
Even in the most stable of times, much of the market has trouble keeping up with how best to comply with the Telephone Consumer Protection Act (TCPA)...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
The following is an excerpt from the article Keeping an Eye on Consumer Privacy, which appeared in Insurance Thought Leadership....
When mortgage rates hit record lows, my wife and I agreed that it was time to research what refinancing would mean for our family’s finances. While...
Agents who take consumer privacy seriously have more satisfied and loyal...
It’s no secret that marketers work hard to deliver the most relevant and timely messages. It’s not easy to influence today’s consumers, who...
Data-privacy laws are changing in the nation’s most populous...
The following is an excerpt from the article Data Privacy for Mortgage Lenders: CCPA and Beyond, which appeared in The...