Direct Mail: The Secret Weapon, feat. Steve...
Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
How to Identify and React to New Insurance...
Below is an excerpt from How to Identify and React to New Insurance Shopping Behaviors that appeared in Property Casualty...
Convert In-Market Consumers with Behavioral Data,...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...
Getting the Most Out of Your MarTech Stack with...
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
3 Ways to Use Behavioral Data to Improve Consumer...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
My Refi Journey: A Case Study on Customer...
When mortgage rates hit record lows, my wife and I agreed that it was time to research what refinancing would mean for our family’s finances. While...
Optimize Engagement & Improve Your Marketing...
It’s no secret that marketers work hard to deliver the most relevant and timely messages. It’s not easy to influence today’s consumers, who...
Lead and Loan Management During Coronavirus feat....
It’s a crazy time in the mortgage industry. Because of COVID-19, much of the country is under a quarantine but lenders can’t stop in their...
Gain a Deeper Understanding of Your Customers...
Any major life purchase (MLP) journey, whether it be shopping for a home, mortgage, insurance, car, or degree, requires a great deal of research and...
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