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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

A Year of Change for Consumer Identity...

Change is once again the constant in the world of consumer identity data Infutor’s consumer identity resolution experts examined several...

Switching Identity Resolution...

Your marketing and customer engagement efforts are only as good as the data that supports them. If your vendor keeps falling short of your quality...

Speaking Their Language: A Data-Driven Approach...

Today’s consumers demand personalization There’s no question that better targeting can improve the customer experience, increase engagement, and...

Conquering the Complexities of Identity...

Identity Resolution Convolution Companies accustomed to building campaigns around their first-party consumer data now find themselves with more...

What’s Next for Your Identity...

Marketing and data pundits have talked at great length about the new world rising from the ashes of third-party cookies...

TS – Why Bigger Data Isn’t Always...

Marketers and data science professionals will gain the knowledge needed when working with a data partner to understand the actual content, context...