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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
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Group of conference attendees listening attentively with media crew in the background.

A Foundation for Profitable Growth with 1st Party...

Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
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Panel discussion at a professional conference with audience engagement.

Big Ten Conference Leverages Consumer Data to...

Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
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Panel discussion with five participants at a Verisk conference.

How Marketers Can Prepare for the Future of...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
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Panel discussion with four speakers on stage at a conference.

Academics Uncover the Value of Consumer Data in...

Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
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Panel discussion at VIA Chicago 2023 with Verisk branding in the background.

Consumer Identity and Data Strategies for a...

The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
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Speakers discussing at VIA Chicago 2023 event by Verisk

The Data Strategy of Innovation with Aarti Gupta,...

We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
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Acrobats performing a daring tightrope act during a circus show.

Next-Gen Marketing in Insurance: Balancing...

Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
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Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...
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How to Turn Data Assets into Origination...

Consumers often start shopping for a mortgage about 100 days before they apply for a loan. By the time they...
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