Using Behavioral Data to Drive Better Customer...
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
The Power of When: Reaching the Right Consumer at...
The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...
Apollo Interactive Solves Complex Marketing...
For 25 years, Apollo Interactive has connected customers with clients through engaging messaging and targeted media. Apollo’s core focus is on lead...
Making the Most of Behavioral Data in Your...
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...
Data Reveals Changing Borrower...
The full article appeared in the September issue of Scotsman Guide.
As the COVID-19 pandemic forced mortgage professionals to work remotely and...
Ways Marketing Can Work Smarter in Our New...
The new reality caused by COVID-19 has forced us to be even more aware and sensitive to the expectations of our customers and prospects. Now more...
Economic Recovery Begins with...
This is an excerpt from the article that was originally published in Auto Dealer Today.
Read the full article here
As of this...
Using the Right Data to Understand Consumer...
Ross Shanken, CEO and founder of Jornaya, shares ways to send safe and compliant marketing messages during COVID-19 by using the right data to...
How to Identify and React to New Insurance...
Below is an excerpt from How to Identify and React to New Insurance Shopping Behaviors that appeared in Property Casualty...
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