Convert In-Market Consumers with Behavioral Data,...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Getting the Most Out of Your MarTech Stack with...
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
5 Trends To Better Understand Insurance...
For insurance carriers and agents to stay competitive and relevant, a better understanding of the consumer is essential to send the right message at...
Total Economic Impact Study Shows Marketers Gain...
Jornaya released findings from a commissioned study conducted by Forrester Consulting indicating a 191% three year return on investment (ROI) for...
3 Ways to Use Behavioral Data to Improve Consumer...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
The Pulse of Insurance Shopping During...
As insurance carriers and agencies continue to adjust to new ways of working due to COVID-19, we are working with them to better understand the...
Optimize Engagement & Improve Your Marketing...
It’s no secret that marketers work hard to deliver the most relevant and timely messages. It’s not easy to influence today’s consumers, who...
Consumer Online Shopping Activity: Current State...
As marketers continue to adjust to the new business as usual, we are working with them to better understand how consumer behavior is trending....
Gain a Deeper Understanding of Your Customers...
Any major life purchase (MLP) journey, whether it be shopping for a home, mortgage, insurance, car, or degree, requires a great deal of research and...
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