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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
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Verisk Marketing Solutions’ Christine Frohlich...

Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission. JERSEY CITY, N.J., December 10,...
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Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...
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Becoming a Data-Driven...

The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
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Announcing First Party Journeys: Illuminate...

Well, now there is a way. Jornaya is excited to introduce First Party Journeys, a new offering that extends the capabilities of...
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Verisk Marketing Solutions logo featuring Jornaya and Infutor.

Verisk Marketing Solutions Previews First Wave of...

The V!A Philadelphia 2022 summit marks the first of many opportunities for the combined Jornaya and Infutor entity, Verisk Marketing Solutions, to...
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Jornaya + Infutor Join Forces as Verisk Marketing...

Today we announced the news that we have acquired Infutor and will integrate the company with Jornaya to create expanded value for all of our...
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How Consumer Behavioral Data Can Boost Insurance...

Jornaya’s insurance market leader, Jeff Piotrowski, shares “How consumer behavioral data can boost insurance sales” with...
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The Death of the Cookie Doesn’t Mean a Return...

Gaining a clear view of the consumer’s level of intent at a certain moment and engaging with them accordingly is what makes or breaks a brand’s...
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The Death of the Cookie Should Not be the Death...

Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by...
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    Information about data broker registrants is available on the Texas SOS website at https://www.sos.state.tx.us/index.shtml