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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
How to silence noise, move fast, and win before your competitors even hit ‘send.’ Many marketers feel like they’re drowning...
Introducing the Engagement Indicator, delivering decision-ready scores in Activate Marketers know efficiency isn’t optional—it’s essential....
Smart brands are putting direct mail back in play—with better data at the core It’s not news that emerging channels...
If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...
In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...
Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission. JERSEY CITY, N.J., December 10,...
With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...
The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
Well, now there is a way. Jornaya is excited to introduce First Party Journeys, a new offering that extends the capabilities of...