CES 2026: Innovation Without the...
By Tim Finnigan, Head of Growth Marketing, Verisk Marketing Solutions CES always reminds me that innovation is not stagnant, but...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Your Best Insurance Customers Are Already...
Key Takeaways: Data signals and customer trends are reshaping insurance retention and acquisition Insights from J.D. Power’s latest auto...
Is Weak Data Holding Back Your...
Key Takeaways: Data hygiene is critical for AI implementation Cross-functional collaboration ensures connected data and cross-functional...
5 Things You Need to Know About Buying on the...
If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...
A Smart Move: Eliminate Ping Post Waste and...
In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...
The FCC’s 1:1 Consent Rule is Vacated: It’s...
by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...
How Marketers Can Prepare for the Future of...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
The Data Strategy of Innovation with Aarti Gupta,...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
Next-Gen Marketing in Insurance: Balancing...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
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