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Kissterra, an information technology company that develops tools for insurance and financial data management, has set out to create solutions that...
Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer,...
Below is an excerpt from How to Identify and React to New Insurance Shopping Behaviors that appeared in Property Casualty...
For insurance carriers and agents to stay competitive and relevant, a better understanding of the consumer is essential to send the right message at...
The following is an excerpt from the article Keeping an Eye on Consumer Privacy, which appeared in Insurance Thought Leadership....
Agents who take consumer privacy seriously have more satisfied and loyal...
As insurance carriers and agencies continue to adjust to new ways of working due to COVID-19, we are working with them to better understand the...
As marketers continue to adjust to the new business as usual, we are working with them to better understand how consumer behavior is trending....
Jaimie Pickles, GM of Insurance at Jornaya, writes about the benefits of switching from lead gen to customer gen in...
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