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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Jornaya, a leading provider of consumer behavioral data and insights, announced the appointment of two market leaders to drive further expansion in...
Join Jornaya at the Medicare Supplement Insurance Industry Summit on September 8-10, 2021 in...
Buying leads from comparison shopping websites, also known as lead sellers, aggregators, or lead generators — brings distinct competitive...
With a surge in online shopping — Americans made 44% more purchases on the internet last year than in 2019 — car insurers are enhancing their...
What a year 2020 has been for the Insurance industry! We’ve had a front row seat for trends in the insurance consumer buying journey as they...
Kissterra, an information technology company that develops tools for insurance and financial data management, has set out to create solutions that...
Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer,...
Below is an excerpt from How to Identify and React to New Insurance Shopping Behaviors that appeared in Property Casualty...
For insurance carriers and agents to stay competitive and relevant, a better understanding of the consumer is essential to send the right message at...