The FCC’s 1:1 Consent Rule is Vacated: It’s...
by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...
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What Marketers Should Know About Google’s...
The cookie saga isn’t over. And neither is the call to reduce your dependency on third-party cookies by boosting your...
Consumer Data’s Critical Role in the Future of...
By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions Measuring media and ad consumption has become increasingly...
Responsibly Enrich First-Party Data Through New...
Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
Lead Generation Experts Weigh In on FCC’s...
You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...
Consumer Data Shapes Our World and Wallets —...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
Improve Profitability and Performance in...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
How Marketers Can Prepare for the Future of...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Academics Uncover the Value of Consumer Data in...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
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