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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

A Smart Move: Eliminate Ping Post Waste and...

In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...

Alignment between marketing and risk functions is critical to improving streamlining business operations and improving the customer experience....

The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent? Starting in...

The days of “one-click,” bundled TCPA consumer consent are gone. Effective January 27, 2025, the Federal Communications Commission (FCC) will...

You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...

“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...