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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

H.R. 2808 Is Now Law, Here’s What Financial...

In our last post, “HR 2808: Credit Trigger Leads Are Changing,” we unpacked what this legislation means for the industry.Now...

Marketers never get tired of evangelizing personalization. And yet in practice, too many treat it as nothing more than a...

If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...

In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...

You have probably heard by now: The FCC has placed stricter TCPA rules on explicit consent. Marketers must now provide...

“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...