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Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
For insurance carriers and agents to stay competitive and relevant, a better understanding of the consumer is essential to send the right message at...
In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party...
Even in the most stable of times, much of the market has trouble keeping up with how best to comply with the Telephone Consumer Protection Act (TCPA)...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
The following is an excerpt from the article Keeping an Eye on Consumer Privacy, which appeared in Insurance Thought Leadership....
When mortgage rates hit record lows, my wife and I agreed that it was time to research what refinancing would mean for our family’s finances. While...
As insurance carriers and agencies continue to adjust to new ways of working due to COVID-19, we are working with them to better understand the...
It’s no secret that marketers work hard to deliver the most relevant and timely messages. It’s not easy to influence today’s consumers, who...
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