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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
The new reality caused by COVID-19 has forced us to be even more aware and sensitive to the expectations of our customers and prospects. Now more...
Network effects have been a core foundation of our business since 2011 when the first LeadiD was generated. Our early partners and customers knew...
This is an excerpt from the article that was originally published in Auto Dealer Today.
Read the full article here
As of this...
Ross Shanken, CEO and founder of Jornaya, shares ways to send safe and compliant marketing messages during COVID-19 by using the right data to...
Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the...
Below is an excerpt from How to Identify and React to New Insurance Shopping Behaviors that appeared in Property Casualty...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
For insurance carriers and agents to stay competitive and relevant, a better understanding of the consumer is essential to send the right message at...