Consumer Data Shapes Our World and Wallets —...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
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“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
A Foundation for Profitable Growth with 1st Party...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
Academics Uncover the Value of Consumer Data in...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
Consumer Identity and Data Strategies for a...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
Data Privacy and Growth Initiatives Can Coexist:...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Becoming a Data-Driven...
The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
Verisk Marketing Solutions Announces the Launch...
You frequently have just seconds to decide how best to engage a consumer. Having access to the right data in...
Go Beyond the Lead Form: Understanding Consumers...
It’s critical for companies trying to attract and convert potential movers to have a deep understanding of that individual – beyond what’s...
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