Data Cleansing Demystified: 3 Things Every...
Key Takeaways: Data cleansing is a non-negotiable piece of any marketing strategy What is data cleansing? Why clean data matters...
Our Latest Content | 18071
Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Is Weak Data Holding Back Your...
Key Takeaways: Data hygiene is critical for AI implementation Cross-functional collaboration ensures connected data and cross-functional...
3 Questions You Should Be Asking About Your...
Key Takeaways: What is an identity graph? How are identity graphs built and maintained? Three questions to consider when it...
Relevance: The real value of...
Marketers never get tired of evangelizing personalization. And yet in practice, too many treat it as nothing more than a...
Identify Customer Behavior Early to Drive...
Download our Strategic POV on Customer Behavioral Data Get Your Copy Now Confirm Email to Download Tracking customer behavior is...
What Advertisers Need to Know About Explicit...
The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent? Starting in...
Consumer Data Shapes Our World and Wallets —...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
Data Privacy and Growth Initiatives Can Coexist:...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Next-Gen Marketing in Insurance: Balancing...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
Privacy Center | Manage Cookie Preferences
Your Privacy Choices for Platform Services | Data Services
Your Privacy Choices for Platform Services | Data Services