What Advertisers Need to Know About Explicit...
The Telephone Consumer Protection Act (TCPA) is changing — again. How are you preparing for 1:1 explicit consent? Starting in...
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Consumer Data Shapes Our World and Wallets —...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
Data Privacy and Growth Initiatives Can Coexist:...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Next-Gen Marketing in Insurance: Balancing...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
Becoming a Data-Driven...
The modern consumer has more choices than ever before, especially when it comes to complex buying decisions like buying a...
The Best Gets Even...
Introducing new enhancements to our award-winning Total Consumer Insights solution. Verisk Marketing Solutions helps marketers and platform partners...
Your Guide to Data Governance: 5 Elements in Top...
Data governance should be a meaningful focus at any organization. In a new article published by CMSWire, Head of Data...
Embracing the Customer-First Mentality Through...
According to Salesforce’s State of the Connected Customer Report, 66% of consumers expect companies to understand their unique needs and...
The Walled Garden Strategy Needs to...
What if we lived in a world where consumers had more of a say in the type of marketing they...
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