Drive Secure Consumer Insights for Financial...
Learn how financial services organizations are leveraging the award-winning Total Consumer Insights (TCI) solution through Snowflake Marketplace....
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Consumer Data’s Critical Role in the Future of...
By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions Measuring media and ad consumption has become increasingly...
Responsibly Enrich First-Party Data Through New...
Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
How Marketers Can Build Industry-Leading Customer...
How do you define data accuracy in your customer segmentation strategy? What makes personalization truly work? How do you remain...
Big Ten Conference Leverages Consumer Data to...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
How Marketers Can Prepare for the Future of...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Consumer Identity and Data Strategies for a...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
The Data Strategy of Innovation with Aarti Gupta,...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
Next-Gen Marketing in Insurance: Balancing...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
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