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Your Guide to Data Governance: 5 Elements in Top...

Data governance should be a meaningful focus at any organization. In a new article published by CMSWire, Head of Data...

Embracing the Customer-First Mentality Through...

According to Salesforce’s State of the Connected Customer Report, 66% of consumers expect companies to understand their unique needs and...

The Walled Garden Strategy Needs to...

What if we lived in a world where consumers had more of a say in the type of marketing they...

Verisk Marketing Solutions Announces the Launch...

You frequently have just seconds to decide how best to engage a consumer. Having access to the right data in...

Verisk Marketing Solutions Named a Top Mortgage...

Verisk Marketing Solutions, a business unit of Verisk (Nasdaq: VRSK), has been recognized in HousingWire’s Tech100 list for 2023. While...

Go Beyond the Lead Form: Understanding Consumers...

It’s critical for companies trying to attract and convert potential movers to have a deep understanding of that individual – beyond what’s...

Consumer Shopping Insights Help Loan Officers...

Technology for technology’s sake leads to a broken customer experience. Samantha Lewis and Matt Jankowski, Marketing Director and Director of...

4 Tips to Get Buy-In for Your Marketing Data and...

While you can see the vision, value, and importance of data analysis, selling those strategies to stakeholders can be tough. We're here to help you...

How PenFed Home Loans Leverages Consumer Behavior...

Jerad Bjugstad, Senior Director of Demand Generation for PenFed’s home loan division, presented at V!A Philadelphia 2022 about how PenFed has...