Consumer Data’s Critical Role in the Future of...
By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions Measuring media and ad consumption has become increasingly...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Identify Shoppers Earlier in the Funnel with...
Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to...
Responsibly Enrich First-Party Data Through New...
Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
A Foundation for Profitable Growth with 1st Party...
Your 1st party data made better: The difference-maker for profitability and personalization. It’s a hard pill to swallow: you may...
Big Ten Conference Leverages Consumer Data to...
Valuable consumer data was in short supply at the Big Ten Conference before Nate Schrader joined as Senior Vice President...
How Marketers Can Prepare for the Future of...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Academics Uncover the Value of Consumer Data in...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
Consumer Identity and Data Strategies for a...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
The Data Strategy of Innovation with Aarti Gupta,...
We recorded this special episode of The Marketing Rapport live at the VIA 2023 Consumer Insights & Experience Summit. Host...
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