Our Latest Content
Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...
CASE STUDY With the rise of digital media, television’s domination over the advertising world came crashing down. While TV broadcasters...
If your organization makes large volumes of outbound calls to third-party leads, you’re likely well-aware of the Telephone Consumer Protection...
According to Cisco’s Data Privacy Benchmark Study, investment in data privacy continues to rise, with the average privacy budget of...
What if we lived in a world where consumers had more of a say in the type of marketing they...
Your Privacy Choices for Platform Services | Data Services