Consumer Data’s Critical Role in the Future of...
By Tim Finnigan, Senior Director of Product Marketing, Verisk Marketing Solutions Measuring media and ad consumption has become increasingly...
Our Latest Content | 16787
Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Identify Shoppers Earlier in the Funnel with...
Enhance your ability to identify and engage those consumers that are most likely in-market for specific products and receptive to...
Responsibly Enrich First-Party Data Through New...
Seamlessly infuse marketing workflows and advertising strategies with actionable consumer insights. Maintaining the most current and detailed view of...
Consumer Data Shapes Our World and Wallets —...
“The marketing industry is undergoing a significant transformation, driven by changing consumer expectations and the increasing scrutiny of...
Improve Profitability and Performance in...
“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
How Marketers Can Prepare for the Future of...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Academics Uncover the Value of Consumer Data in...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
Data Privacy and Growth Initiatives Can Coexist:...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Next-Gen Marketing in Insurance: Balancing...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
Privacy Center | Manage Cookie Preferences
Your Privacy Choices for Platform Services | Data Services
Your Privacy Choices for Platform Services | Data Services