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Improve Profitability and Performance in...

“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
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How Marketers Can Prepare for the Future of...

Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
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Academics Uncover the Value of Consumer Data in...

Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
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Data Privacy and Growth Initiatives Can Coexist:...

In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
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Next-Gen Marketing in Insurance: Balancing...

Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
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Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...
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Consumer Orbit Brings Digital Advertising...

CASE STUDY With the rise of digital media, television’s domination over the advertising world came crashing down. While TV broadcasters...
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BioLogistic Software Solutions Mitigates TCPA...

If your organization makes large volumes of outbound calls to third-party leads, you’re likely well-aware of the Telephone Consumer Protection...
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10 Common Data Privacy Pitfalls for...

According to Cisco’s Data Privacy Benchmark Study, investment in data privacy continues to rise, with the average privacy budget of...
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