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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

Read the Roundup: Understanding Your Customer...

With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...

Go Beyond the Lead Form: Understanding Consumers...

It’s critical for companies trying to attract and convert potential movers to have a deep understanding of that individual – beyond what’s...

4 Tips to Get Buy-In for Your Marketing Data and...

While you can see the vision, value, and importance of data analysis, selling those strategies to stakeholders can be tough. We're here to help you...

How PenFed Home Loans Leverages Consumer Behavior...

Jerad Bjugstad, Senior Director of Demand Generation for PenFed’s home loan division, presented at V!A Philadelphia 2022 about how PenFed has...

How Snowflake Provides Secure Data Sharing with...

Unlike a fine wine, data does not get better sitting in a cold, dark room. Much like wine, however, data...

A Fresh Experience for myJornaya — Introducing...

The new myJornaya delivers a more modern and streamlined style with guided workflows on how use the products, while still retaining the core product...

4 Strategic Changes Insurance Marketers Can Make...

Verisk Marketing Solutions’ market leader for insurance, Jeff Piotrowski, shares the best strategic changes insurers can make to stand out in this...

Announcing First Party Journeys: Illuminate...

Well, now there is a way. Jornaya is excited to introduce First Party Journeys, a new offering that extends the capabilities of...

Simplify Your Approach to Consumer Centricity:...

Haydn Sweterlitsch of Spring EQ shoes us how disruption has impacted the marketing industry, and why the focus on simplified experiences is more...