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“In many cases, identities are unknown or only partially known when filling out a form or calling into a call...
Personalized marketing is here to stay. In a recent survey, 99% of marketers believe personalization will be important to improving...
Just how much value does consumer data bring to the U.S. economy? What might the future of advertising look like...
The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but...
In her latest article, published on Spiceworks, Christine Frohlich, Head of Data Governance at Verisk Marketing Solutions, discusses how executives...
Personalized marketing is essential for attracting and retaining customers in a fast-paced, digital world. But today’s insurance consumers are more...
Verisk Marketing Solutions hosted an intimate group of top marketing leaders, innovators, and industry experts gathered at this year’s VIA...
With third-party data sources phasing out and new privacy legislations taking effect, it’s more important than ever to fuel your...
Consumers often start shopping for a mortgage about 100 days before they apply for a loan. By the time they...
Your Privacy Choices for Platform Services | Data Services